Alex

Behaviour Analyst



For any of you thinking ‘Behavioural Analyst… ah, is this the guy that could get to the bottom of why my 3-year-old insists on throwing embarrassing tantrums in public places?’. No - that’s not Alex. Though he does know a thing or two about what makes people tick. Organisations such as advertising agencies actually turn to him to help them understand the mindsets of consumers. So those cool or funny ad campaigns that you see – they come from clever ad agency dudes, but the background info they need to ‘crack a concept’ comes from equally smart guys like Alex.
On the Pockit front, Alex tells us, “I’m Australian and moved to the UK a few years ago. I was freelance and needed a simple account to get the money I was earning paid into. I wasn’t bothered about an overdraft and all that, I just needed a place to put money safely and get to it easily. Pockit seemed to tick all the boxes and I could get an account opened quickly. I bank using the app which is cool. Everything about Pockit is up-front and easy. It’s a good bet for anyone wanting an alternative to a regular bank – pretty much the same kind of services, but simplified”.
“I bank using the app which is cool. Everything about Pockit is up-front and easy. It’s a good bet for anyone wanting an alternative to a regular bank – pretty much the same kind of services, but simplified.”
Predicting consumer behaviour isn’t Alex’s only skill – he’s pretty slick on a skateboard too. He follows us out of his apartment as we leave, places his board on the ground, a few tricks and ride-by’s for our camera and then he’s off down the road. Literally down the middle of it – and disappears sharp left at the traffic lights (on green). Cool.
QUICK-FIRE QUESTIONS
What are your hobbies / interests?
Skateboarding of course, though it is a mode of transport for me as well as fun. Reading and music too.
If money was no object what would you do all day?
Well, even though it’s what I do as I job, I’d love the time to carry out my own social experiments. So rather than finding stuff out to help clients understand their customers, it would be cool to have the time to just find out more stuff for me – just things I’m generally curious about.
What does your perfect day look like?
I can’t see it. It just happens. I just wake up and let the day surprise me!
What’s your favourite memory?
That’s easy. Building a train set with my Grandfather. Loved it. Will never forget him or the time we spent together.
Cheers, Alex – and thanks for the little street-style skateboarding demo!

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